OPENFIELD APPOINTED AS SASOL’S SPONSORSHIP AGENCY PARTNER
Openfield, a specialist sponsorship and sports marketing agency, is pleased to announce that it has been appointed by Sasol to support its sponsorship portfolio, marking the beginning of a strategic partnership focused on growing the impact of some of the country’s most celebrated sporting properties.
The appointment brings together two organisations that share a belief in the power of sport to inspire, unite and drive meaningful change. Openfield will work alongside Sasol to help maximise the value of its sponsorship investments, with an initial focus on flagship properties including Banyana Banyana and Wheelchair Basketball South Africa (WBSA).
For Openfield, the partnership represents another significant milestone in the agency’s continued growth and reinforces its position as one of South Africa’s leading independent sponsorship agencies.
“Our team couldn’t be more excited to welcome Sasol to the Openfield family,” said Bongani Chinkanda, Managing Director, Openfield.
“Sasol has earned enormous respect for the consistency and purpose behind its investment in South African sport. Their commitment extends far beyond sponsorship. They have helped create opportunities, unearth talent and inspire millions of South Africans.
“At Openfield, we believe remarkable thrives where purpose, passion and performance come together. We are incredibly proud to partner with Sasol as they continue to champion Sasol Banyana Banyana and Wheelchair Basketball South Africa. Together, we have an opportunity to tell powerful stories, celebrate extraordinary athletes and create experiences that deepen meaningful connections with South Africans while inspiring the next generation,” said Chinkanda.
Nozipho Mlambo, Senior Manager: Group Brand and Sponsorships, welcomed the partnership, saying: “We are delighted to appoint Openfield as our sponsorship agency partner. Their strategic expertise, deep understanding of the South African sporting landscape and passion for creating meaningful fan experiences align strongly with our vision. We look forward to collaborating on initiatives that continue to grow the impact of our sponsorship portfolio and strengthen the role sport plays in creating positive social and economic outcomes.”
The partnership reflects a shared ambition to use sport as a platform for progress, championing athletes, engaging communities and creating memorable experiences that leave a lasting legacy.
As Openfield continues to expand its client portfolio, the addition of Sasol further underscores the agency’s reputation for delivering strategic sponsorship solutions that combine commercial value with cultural relevance.
About Openfield
Openfield is a sponsorship, marketing, and experience agency built on the belief that the world doesn’t need more noise but more meaning. We connect brands with people through strategic sponsorships, experiential marketing, and eventing, creating authentic brand experiences that inspire action, build lasting connections, and shape culture through moments that truly resonate.
SUPPLIED.
