CLIMACOOL: A SHOE THAT PUSHES BOUNDARIES OF DESIGN INNOVATION

In a bold move that redefines the way footwear is imagined and made, adidas has introduced the CLIMACOOL, a shoe that defies conventional design norms. Created through additive manufacturing and engineered entirely through cutting-edge 3D printing technology, the shoe is a testament to adidas’s relentless pursuit of innovation, representing a significant leap in material innovation,…

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ADIDAS INTRODUCES THE RAPIDMOVE ADV 2 – SETTING A NEW STANDARD FOR HIIT-TAILORED FOOTWEAR

From high knees, to planks, squat jumps and mountain climbers, the RAPIMOVE ADV 2 elevates “best for class” support to help HIIT athletes unlock their limits ●        Built for 360° agility and dynamic stability to meet the varied demands of High-Intensity Interval Training, the footwear features adidas’ LIGHTSTRIKE PRO technology for cushioning and comfort in the…

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HOW UNWAVERING SUPPORT FUELS SOUTH AFRICA’S ULTRA MARATHON RUNNER AND QUEEN OF THE ROAD, GERDA STEYN

Adidas is excited to announce the release of the first episode of their brand campaign, ‘Plus One Effect’. The six-part series explores the stories of distinguished athletes and the vital role of their ‘Plus Ones’, the supporters who shaped their journeys from the sideline. Their presence changes the game, turning doubt into confidence and pressure…

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WHEN MINDSET MEETS MUSCLE

The science of sportswear and peak performance You walk into the gym. The bass of your playlist thumps in your ears. The clang of weights echo around you. You catch your reflection in the mirror; this is your moment. The second before you move, before you lift, before you push past your limits. This is…

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RIGHT SHOE’S HELPS TO MANAGE IMPACT, REDUCE FATIQUE AND ENSURE LONG-TERM STABILITY: JAMIE RIDDLE

Running hurts. It’s a sweaty struggle between yourself and the tarmac and that’s what makes it the ultimate test of endurance. Under Armour’s Infinite Elite  has got the game on lock with a shoe built for an elevated experience. Just ask your nearest endurance athlete , South African Olympic tri-athlete, Jamie Riddle. He’s been breaking records and…

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INTRODUCING ‘BELLIGOLD’: JUDE BELLINGHAM’S FIRST EVER SIGNATURE PREDATOR

Addidas recently unveiled its first-ever Predator in collaboration with English footballer Jude Bellingham. Named ‘Belligold’, the Predator 24 features a premium, minimalistic design, fusing the best of football performance with the best of fashion, and will be worn on-pitch for the first time this weekend when Real Madrid takes on Celta Vigo. The signature Predator…

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