ADIDAS ORIGINALS AND PHARELL WILLIAMS EXPAND THE VIRGINIA UNIVERSE WITH THE VIRGINIA VARIO FLAT EARTHER SUEDE ITERATION
Grounded in craft, adidas Originals and Pharrell Williams introduce the next iteration of the VIRGINIA Vario FLAT EARTHER silhouette – now, in two suede colorways: Black and Blue.
Following the model’s debut earlier this year, VIRGINIA Vario FLAT EARTHER is rooted in the adidas Yoga Vario, a 2004 shoe born from the discipline of yoga and the philosophy of mindful movement, the silhouette continues to be reimagined through Pharrell’s lens – a study in groundedness, balance and play with perspective. Carefully considered. Expressive yet grounded.
This latest shifts into premium suede territory, bringing a softer, more lived-in feel while preserving the FLAT EARTHER’s low-profile, lifestyle-first DNA.
The result doubles down on the VIRGINIA Vario FLAT EARTHER’s original thesis: low-profile, premium, and loaded with intentionality. The suede upper lends a soft, tactile finish to the sneaker’s clean geometry. A magnetic closure system replaces traditional laces, offering an effortless on-and-off motion that reinforces the model’s philosophy of intentional, frictionless movement. Leather stripes run alongside the sidewalls, anchoring the design in adidas’ visual heritage, while a rubber outsole completes the construction, finished with VIRGINIA branding underfoot.
VIRGINIA is Pharrell Williams’ creative pseudonym and cultural platform, a direct connection between Williams’ creative world and his audience. Rooted in his home state and reaching globally, it is a destination for music, community, limited-edition merchandise, live events, and boundary-pushing design.
The VIRGINIA Vario FLAT EARTHER in Suede by Pharrell Williams is available in Black and Blue for R2799 on adidas.co.za.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About VIRGINIA
VIRGINIA is Pharrell Williams’ creative pseudonym and cultural platform—a direct connection between Pharrell and his audience, offering a window into his creative world. Rooted in his home state of Virginia and reaching globally, it is a destination for music, community, limited-edition merchandise, live events, and boundary-pushing design.
Through his partnership with adidas, VIRGINIA elevates luxury footwear to new heights—fusing expressive, statement-making design with adidas’ legacy of innovation. Each creation reinterprets the brand’s heritage while challenging convention, reflecting a shared commitment to shaping the future through culture, creativity, and experimentation.
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