BLACK FRIDAY 2025: SOUTH AFRICAN CONSUMERS EMBRACED STRATEGIC SHOPPING IN CHALLENGING ECONOMIC TIMES
Palesa Ngomeza Black Friday has undergone a remarkable transformation in South Africa. The frenzied scenes of shoppers queuing for hours and stampeding through store doors have given way to a more calculated, strategic approach to deal-hunting. As we navigate Black Friday 2025, it’s clear that South African consumers are no longer treating this as a…

